Most people think they can write because, well, we've been doing it since grade school, right? But here's the ugly truth: most business...

Firstly, they need to click on your article but how can you make sure they’ll do that?   By writing a hook that keeps them engaged.  ...

Let’s say … you are at a train station. It’s busy, it’s noisy, it’s packed with people, and for whatever reason you have to get the...